Creative Direction, Production Systems & Advisory
From strategic brand architecture to end-to-end commercial filmmaking and building high-performance in-house creative units across Egypt, Saudi Arabia, the UAE and the USA.
Creative & Content Strategy
What a brand should communicate, how, what content to produce, and how it supports business goals.
Creative Direction
From concept through visual direction and execution.
Video Production
Concepts, scripts, pre-production, production, directing, editing, post and delivery.
AI Video & Creative Production
AI video, AI image development, hybrid AI + live action, AI creative direction and AI production workflows.
Creative Talent & Team Building
Role definition, sourcing, portfolio review, creative screening and shortlist. Candidates are evaluated by someone who understands creative and production work, not by traditional recruitment criteria.
Workshops & Corporate Training
Video storytelling, content creation, creative direction, mobile videography, podcast production, AI video and AI tools for creative teams.
Need a custom production model or agency oversight?
Every brand is different. Send a project brief and we'll map out the exact scope, timeline and deliverables.
Programs & Partnerships
Limited places, by application, with direct mentorship from Aya Saleh. Pay in full or in monthly installments.
Your Record of Becoming
A 4-Month Journey to Creative Independence
"You already know who you are. Now it’s time to document who you’re becoming."
For women building a business or brand who want to tell their own stories on video, from short-form Reels and TikToks to long-form YouTube videos and podcasts, using nothing more than their phones and the spaces they already have.
- Online, in Arabic · Starts March 2027
- 4-month guided program: Style, Voice, Create, Publish
- 4 live group sessions with Aya, one to open each chapter
- Group review sessions with creator feedback
- A dedicated one-to-one content creator
- One-to-one feedback on your videos every two weeks
On Record
Your podcast partner.
"You have a voice, a point of view, and a podcast you believe in."
A six-month consultation for podcast hosts who want their show to look, sound and grow like a professional production. Led by Aya Saleh, founder of WeTell Productions.
- Month 1 · Foundation: brand strategy, positioning, guest strategy
- Months 2–3 · Production: setup, workflow, pilot episodes, guest outreach
- Month 4 · Launch: season plan, trailer, launch campaign
- Months 5–6 · Grow: clips, distribution, analytics, sponsorship
- Aya on set for 2 of your shooting days
- Monthly one-to-one strategy sessions with Aya
Build the creative team you actually need.
Candidates are evaluated by someone who actually understands creative and production work - not by traditional recruitment criteria.
Client Partners & Organizations
Collaborating with global enterprises, government ministries, startups, and luxury brands.
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Work With Me
Book a paid consultation, or send a project brief below.
60-Minute Creative Consultation
EGP 3,000 · Paid first, then you’ll receive a link to choose your time.
Payment comes first. After payment, you’ll receive a link to choose a time that suits you.
Rescheduling and cancellation: You can reschedule or cancel at least 48 hours before your session for a full refund. If you cancel at least 24 hours before, half of the fee is refunded.