Learn · A 6-month podcast program

On Record

Your podcast partner.

You have a voice, a point of view, and a podcast you believe in.

On Record is a six-month consultation for podcast hosts who want their show to look, sound and grow like a professional production. Led by Aya Saleh, founder of WeTell Productions, with 13 years of experience in video and podcast production.

Together we shape every layer of your show: a clear brand strategy for the podcast, a guest strategy and booking system with introductions to the right voices, a production setup that matches your ambition, and a rollout plan that gives every episode the launch it deserves.

Apply now See the 6 months

Launch rate Limited places By application

Aya Saleh on a podcast set

01 — The partnership

Your 6 months.

  1. Month 1

    Foundation

    Podcast brand strategy and positioning, name and format review, visual identity direction, guest wishlist and guest strategy.

  2. Months 2–3

    Production

    Production setup and quality review, recording workflow, pilot episodes with detailed feedback, guest outreach templates and briefing scripts, warm introductions from Aya’s network.

  3. Month 4

    Launch

    Season plan, trailer direction, launch campaign and platform setup.

  4. Months 5–6

    Grow

    Clip strategy and distribution plan, monthly analytics reviews, sponsorship and monetization plan.

Throughout: monthly one-to-one strategy sessions with Aya, and ongoing support between sessions.

02 — On set with you

On set with you.

Aya attends 2 of your shooting days as Creative Director, guiding direction, framing, performance and quality on set.

03 — Not included

Not included.

  • Shooting day costs: crew, equipment and studio rental
  • Video editing and post-production costs
  • Creative direction on additional shooting days (available on request)

Aya advises on your setup and helps you choose the right team. Production and editing are arranged and paid for by you.

By the end of six months

Your podcast will have a clear identity, a strong guest pipeline, a reliable production process, and a launch and distribution system you can keep running season after season.
Aya Saleh

Led by

Aya Saleh

Founder and Creative Director of WeTell Productions, with 13 years of experience in video and podcast production.

For Startups Without Borders, Aya designed and led the production system that recorded 28 podcast episodes in just two days, keeping quality, guest experience and storytelling consistent across every episode.

years of experience
13
video productions
400+
podcast episodes recorded in two days
28
See the SWB podcast case

On Record

Your voice. Your podcast. On record.

Investment

EGP 60,000 Launch rate

or 6 monthly installments of EGP 10,000

Limited places · By application

Apply now

Questions

Before you apply.

Does On Record include filming?

Aya joins 2 of your shooting days as Creative Director. The costs of the shoot itself (crew, equipment, studio) and of video editing are not included and are paid directly by you. Creative direction on extra shooting days is available on request.

Do you book my guests?

You get a guest strategy, outreach templates, briefing scripts and introductions from Aya’s network. You reach out and confirm the bookings yourself.

Can I pay in installments?

Yes. You can pay EGP 60,000 in full, or split it into 6 monthly installments of EGP 10,000.

Application

Apply for On Record.

Tell us about your show and where you want to take it. If it’s the right fit, we’ll set up a short call before you confirm your place.

Your answers are only used to review your application. We never share your data.