I don’t just create content. I design how brands communicate.
With 13 years of experience, I’ve led end-to-end creative across branded films, documentaries, and large-scale campaigns across Egypt, UAE, and Saudi Arabia.
As the Founder and Creative Director of WeTell Productions, my role goes beyond execution. I build content systems - defining strategy, shaping narratives, and leading production teams.
Key achievements
The work so far.
- years of experience
- 13
- video productions
- 400+
- clients and organizations
- 30+
- BEA Film Festival Jury Recognition
- 2022
My Creative Approach: The Storytelling Tripod
I believe truly powerful content sits at the strict intersection of three foundational principles:
Clarity
CLEAR MESSAGES ALWAYS WIN
Complexity is the enemy of retention. If the core idea cannot be grasped immediately, the audience scrolls.
Emotion
PEOPLE REMEMBER HOW IT MADE THEM FEEL
Facts inform, but visceral emotional beats persuade. People remember how a story moved them long after details fade.
Structure
CONTENT SHOULD BE DESIGNED, NOT RANDOM
Every camera movement, cut pacing, and line of dialogue serves a deliberate structural purpose within a repeatable content system.
Why Work With Me?
"Because strong visuals alone don't build brands — clear direction does."
- ✓ Turning brand values into clear, consistent visual language — translating abstract strategy into cinema.
- ✓ Building content strategies, not just one-off videos — designing scalable content architectures.
- ✓ Adapting storytelling across platforms — from widescreen cinematic documentaries to high-engagement TikTok and LinkedIn formats.
- ✓ Creating content that performs, not just looks good — driving tangible commercial results.
Let's build content that actually works.
Available for creative direction, video production and consulting across Egypt, Saudi Arabia, the UAE and the USA.
Client Partners & Organizations
Collaborating with global enterprises, government ministries, startups, and luxury brands.
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