Learn · A 4-month program for women

Your Record of Becoming

A 4-Month Journey to Creative Independence

You already know who you are. Now it’s time to document who you’re becoming.

For women building a business or brand who want to tell their own stories on video, from short-form Reels and TikToks to long-form YouTube videos and podcasts, using nothing more than their phones and the spaces they already have.

Apply for the next cohort See the journey

Next cohort March 2027 Launch Cohort Online, in Arabic Limited places By application Applications close February 2027

Aya Saleh

01 — The story

Every woman has a story worth telling.

It might be the work she’s building, the experiences that shaped her, the knowledge she wants to share, or simply the life she’s living.

Your Record of Becoming is a four-month guided program that gives women the skills, confidence, and creative independence to tell their own stories through video, using nothing more than their phones and the spaces they already have.

Whether your voice lives in a 30-second Reel, a 20-minute YouTube video or a weekly podcast, you’ll learn to create the format that fits your story.

  • Reels & TikToks
  • YouTube Shorts
  • Long-form YouTube
  • Video podcasts

02 — What you’ll learn

Professional video production, brought into everyday life.

Eight skills for short and long formats, practised on your own phone, in your own space, every week.

  1. 01

    Your visual style

    Find the look, colour and rhythm that feel like you, and match your brand.

  2. 02

    Setting up your space

    Turn a corner of your home into a set you can record in any day.

  3. 03

    Natural light

    Read the light in your room and use windows the way a professional video creator would.

  4. 04

    Clean sound

    Record clear, warm audio without a studio, essential for long videos and podcasts.

  5. 05

    Confidence on camera

    Speak naturally to the lens, hold presence, and sound like yourself.

  6. 06

    Ideas into scripts

    Hooks and scripts for short videos, outlines and episode structure for long ones.

  7. 07

    Shooting & editing

    Frame, record and edit on your phone, and cut long videos into short clips.

  8. 08

    Your routine

    Build a creation rhythm that fits your life, so consistency feels easy.

03 — The journey

Four months. Four chapters.

  1. Month 01

    Find your style

    Translate your brand strategy into a visual style. Set up your space, light and sound.

  2. Month 02

    Find your voice

    Speak confidently on camera. Choose your formats: short, long or both. Turn ideas into scripts. Your first videos.

  3. Month 03

    Create

    Record and edit on your phone, batch your content, and grow your library with feedback every two weeks.

  4. Month 04

    Publish & continue

    Share your work, refine what resonates, and lock in a routine you’ll keep on your own.

04 — Your creator

You won’t do it alone.

Throughout the journey, you’ll be paired with a dedicated content creator who reviews your work every two weeks, gives hands-on feedback, and supports you as you develop your own creative voice.

You’ll also share your work in group review sessions, learning from the creators and from the women around you.

05 — What you leave with

By the end of four months.

pieces of content, recorded and edited by you: short videos, YouTube episodes or podcasts.
30+
personal library of stories, your record so far.
1
a repeatable process you can continue independently.
∞
Aya Saleh

06 — Led by

Aya Saleh

Founder and Creative Director of WeTell Productions. With 13 years of experience telling brand stories across Egypt, Saudi Arabia and the UAE, Aya now brings that professional video knowledge into everyday life.

years of experience
13
video productions
400+
BEA Film Festival Jury Recognition
2022
More about Aya

REC

Every video becomes part of your record. A reflection of where you were, what you learned, and who you’re becoming.

The goal isn’t just to teach you how to make videos. It’s to give you the freedom to tell your story, whenever and however you choose.

07 — Apply

Limited places. Personal attention.

Entry is by application, with limited places to ensure every woman receives personal attention throughout her journey.

  1. 01

    Send a short application about you and your brand direction.

  2. 02

    Join a short call to make sure it’s the right fit.

  3. 03

    Confirm your place and meet your creator.

Next cohort March 2027Launch Cohort

Investment

EGP 45,000

or 4 monthly installments of EGP 11,250

What’s included

  • 4-month guided program: Style, Voice, Create, Publish
  • 4 live group sessions with Aya, one to open each chapter
  • Group review sessions with creator feedback
  • A dedicated one-to-one content creator
  • One-to-one feedback on your videos every two weeks

Online, in Arabic · For women · Small group · By application · Applications close February 2027

Start your application

08 — Questions

Before you apply.

Who is this program for?

Women who are building a business or brand and want to create their own video content with confidence. It’s a small group, so every woman gets personal attention.

Do I need a brand strategy before joining?

Yes. This program focuses on making the content, so you should already know your audience, message and content pillars.

What equipment do I need?

Your phone and the space you already have are enough to start. We’ll add any tool you need step by step during the program, and Aya will guide you in using it.

How much time does it take each week?

About 2 hours a week.

Is it only for short videos?

No. You can focus on short-form content like Reels, TikToks and Shorts, on long-form content like YouTube videos and podcasts, or on both. Your creator will help you choose the formats that fit your story and your audience.

Is it online, and in which language?

Yes, the program is online, and it’s in Arabic.

Can I pay in installments?

Yes. You can pay EGP 45,000 in full, or split it into 4 monthly installments of EGP 11,250.

Application

Start your application.

Tell us a little about you and your brand direction. If it looks like the right fit, we’ll invite you to a short call before you confirm your place.

Your answers are only used to review your application. We never share your data.