Creative direction, video production, content strategy, AI-powered workflows, consulting, and building high-performance creative teams.
Directing · AI Video Production · Commercial Films
Three core practices. One unified creative vision with production precision.
Develop and produce powerful creative content. Creative direction, video production, content strategy, brand films, and AI video production.
"Need one person, not an agency? I can help you find them."
Build the right creative team. Creative talent search, role definition, portfolio evaluation, screening, and hiring consultation.
Learn the skills, tools and thinking behind great content. Guided programs and one-to-one consultation, with courses, free resources and corporate workshops on the way.
Creative direction, generative AI video workflows, branded entertainment, and high-velocity commercial production.
Leading multi-location campaigns with a unified narrative
Led creative direction, multi-campus visual alignment, scripting and unified production oversight.
Scaling content production under high pressure timelines
Concepts, scripts, visual direction, Higgsfield & Seedance generative AI workflows, editing & multi-format delivery.
Translating a product into a content-driven experience
Concept & content strategy to highlight user-driven experience; directed & delivered 3 AD copies with polished visuals optimized for engagement.
Confidence starts here; vision captured with precision and grace
Creative direction, narrative positioning, full production oversight, and aesthetic post-production.
Scaling content production under high pressure timelines
Built production workflow and recording system, led guest coordination and scheduling, oversaw content consistency across all episodes.
From generative AI workflows to large-scale multi-location production.
With 13 years of experience, I’ve led end-to-end creative across branded films, documentaries, and large-scale campaigns across Egypt, UAE, and Saudi Arabia.
As the Founder and Creative Director of WeTell Productions, my role goes beyond execution. I build content systems - defining strategy, shaping narratives, and leading production teams.
Candidates are evaluated by someone who actually understands creative and production work - not by traditional recruitment criteria.
Limited places, by application, with direct mentorship from Aya Saleh. Pay in full or in monthly installments.
A 4-Month Journey to Creative Independence
"You already know who you are. Now it’s time to document who you’re becoming."
For women building a business or brand who want to tell their own stories on video, from short-form Reels and TikToks to long-form YouTube videos and podcasts, using nothing more than their phones and the spaces they already have.
Your podcast partner.
"You have a voice, a point of view, and a podcast you believe in."
A six-month consultation for podcast hosts who want their show to look, sound and grow like a professional production. Led by Aya Saleh, founder of WeTell Productions.
Collaborating with global enterprises, government ministries, startups, and luxury brands.
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Aya’s essays on creating, communication and building a creative business.
29 Sep 2026 · 5 min read
On creating, seeing myself more clearly, and learning that effort doesn’t mean control.
Read on Substack
4 Sep 2026 · 3 min read
Turns out, people and clients don’t always need my improved version.
27 Aug 2026 · 3 min read
Why the people with more authority often communicate less while everyone else works harder to keep the connection alive.
Book a paid consultation, or send a project brief below.
EGP 3,000 · Paid first, then you’ll receive a link to choose your time.
Payment comes first. After payment, you’ll receive a link to choose a time that suits you.
Rescheduling and cancellation: You can reschedule or cancel at least 48 hours before your session for a full refund. If you cancel at least 24 hours before, half of the fee is refunded.